I think that David Cameron has really struggled with the response to the floods. He realises that he had to come across as decisive in decision making and show strong leadership.
David Cameron was at first trying to blame the Environment Agency to promising lots of money to the flood victims.
This comes at a time when he has imposed bedroom tax on council tenants and more and more people are using food banks.
So to these people David Cameron looks like he is making token gestures that will help him to win the General Election.
So far the polls have not moved an inch towards to the Tories. Whilst Ed Miliband personal rating has improved as he setting the agenda and making David Cameron look flat footed.
Ed Miliband has been talking up climate change. Whilst the Tories including David Cameron are very sceptical about climate change.
So I think Ed just needs to keep trying to get his climate change message a cross and hopefully it will start to resonate with the public before next year general election.
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